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Fragrance Group London Ltd. Inks Licensing Agreement with Perry Ellis

Fragrance, due out in October, summons the vibrant energy and intrigue of the Farah man, according to the company.

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By: Lianna Albrizio

Associate Editor

The Fragrance Group London Ltd. has forged a licensing agreement with Perry Ellis International to unveil a British Farah Men’s fragrance.   “We are excited to be launching the new Farah Fragrance exclusively with Superdrug and The Perfume Shop for October 2023,” said Hanna Coonagh, CEO of Fragrance Group London. “Staying true to the Farah brand DNA, the fragrance is authentic and individualistic, created in England by a premier British Perfumer.”   Farah’s latest fragrance evoke...

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